NFL Impact Report Cover

How does the NFL deliver value to its brand partners?

Our 2022 NFL Sponsorship Impact report takes a detailed look at the NFL's health as a sponsorship property, and whether or not partners are maximizing returns.

About the report

With the 2022 NFL season at an end and the big game on the horizon, we surveyed consumers across the US to find out how they feel about the NFL and 21 of its biggest sponsors.

What's inside:

  • Top level engagement among US residents aged 13-64 years old.

  • Robust comparison across major brand sponsors including Bud Light, Visa, and Verizon.

  • Transparent measurement of aided awareness, brand equity, and purchase consideration across key NFL partners.

  • And much more!

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NFL Impact Report Cover

Preview the Report!

Find out how top brand sponsors of the NFL perform among American consumers.

Among brands included:

Bud Light Logo
Visa Logo