How does the NFL deliver value to its brand partners?
About the report
With the 2022 NFL season at an end and the big game on the horizon, we surveyed consumers across the US to find out how they feel about the NFL and 21 of its biggest sponsors.
Top level engagement among US residents aged 13-64 years old.
Robust comparison across major brand sponsors including Bud Light, Visa, and Verizon.
Transparent measurement of aided awareness, brand equity, and purchase consideration across key NFL partners.
And much more!
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