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The Art & Science of Sponsorship Valuation

SponsorPulse Staffby SponsorPulse Staff
1 min read
May 27, 2025
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SponsorPulse's Adam Mitchell and Neal Covant walk through the practical methods top brands use to assess sponsorship performance with clarity and confidence, including a live case study on valuing the opportunity for an NBA team.

Access this On-Demand webinar on sponsorship valuation for brands, where we break down how brands can accurately assess and maximize the impact of their sponsorship investments.

Learn key valuation methods, data-driven measurement techniques, and strategies to ensure your sponsorships deliver real a strong value to investment ratio.

Here's what we discussed:

- How to assess sponsorship value using real performance data
- What benchmarks matter and how to use them in negotiations
- Examples of brands turning insight into smarter decisions

This webinar includes a live case study on valuing the opportunity for an NBA team, where you can see exactly how to quantify what a sponsor should expect to invest and why.

Whether you're a marketer, sponsorship manager, or brand strategist, this session will equip you with the tools to make investment decisions that drive your business forward.

Watch On-Demand now ⬇️

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