Why we measure sponsorship impact
Get ahead of identifying and measuring objectives to prove sponsorship value- Understand what’s working and leverage learnings across other partnerships
- Arm stakeholders with facts for negotiations and renewals
How we measure sponsorship impact
Beyond understanding property health and reach, we look at the following metrics:
Health
Does this sponsorship deliver size, strength, and target efficiency for the brand?
Awareness
Unaided & Aided. Were you aware that the brand sponsored this property?
Source of Awareness
How did you become aware of this sponsorship?
Equity Statements
Does this sponsorship improve key brand equity statements?
Favorability
Does this sponsorship make you more or less favorable of the brand?
Purchase Consideration
Does this sponsorship influence your intent to buy this brand's products?
Action Standards
Understand Your Performance
- Key metrics benchmarked against thousands of sponsorship measurements
- Our proven track record helps define clear standards of success in your market
- In-depth analysis comparing your results to partner averages for future optimization
Pinpoint the right sponsorships
Get clarity on which passion points and sponsorship properties stand to deliver the most value to your brand.
Ready to Maximize Your Brand's Impact?
Connect with our team to explore how SponsorPulse can help you
Pair top-down and bottom-up valuation approaches
Leverage real consumer data and market context
Benchmark against other sponsorship opportunities for smarter decisions
Fill out the form, and our team will reach out to discuss how we can support your brand's growth.