Portfolio Analysis
Sponsorship evaluation model
Using a standardized scoring model built around our key metrics and your target audience, we evaluate each sponsorship opportunity.
What is Portfolio Analysis?
Overall Portfolio Reach
Which properties perform strongest and offer the greatest opportunity to Interac based on its priority segments?
Gap Fill Opportunities
What gaps exist, if any, within your brand’s current sponsorship portfolio - and which properties would be best suited to fill those gaps?
Portfolio Rationalization
What is the optimal property mix, based on current portfolio and gaps identified, to maximize reach, while minimizing spend?
Pinpoint the right sponsorships
Get clarity on what delivers
66%
of sponsorship professionals agree there that measuring attribution and impact is the second biggest challenge they face.
Why SponsorPulse
The SponsorPulse Advantage
Pairing top-down & bottom-up valuation approach- Inputs that include consumer data and market context
- Benchmarking against the value of other sponsorship opportunities
