Privacy Policy

IMI International-Research Inc. (“IMI”) respects your privacy. This “Privacy Policy” summarizes what information we collect, and how we use and disclose this information.

By using our SponsorPulse platform (the “Platform”), you signify that you consent to the terms of our Privacy Policy. If you do not agree with any terms of this Privacy Policy, please do not use this Platform or submit any information to us.

The Platform operates a cloud-based marketing solution available through our website (our “Website” located at and mobile application. This Privacy Policy applies to information provided and collected on the Website and mobile application.

We reserve the right to modify this Privacy Policy at any time. We will reflect any such modifications to this Privacy Policy on our Site. You are responsible for periodically visiting our Website and mobile application and this Privacy Policy to check for any changes. Your continued use of the Platform after any such changes constitutes your acceptance of this Privacy Policy, as revised.

What Information We Collect

IMI collects information about you and your company when you voluntarily provide it through our Platform, or when you provide it to us through other means. IMI may collect information by which you or your company may be personally identified, such as name, e-mail address, telephone number, credit card information, and financial information (“Personal Information”). For example, we may collect Personal Information when you:

  • Register an account with our Platform;

  • Fill out forms or engage in other activity on our Platform;

  • Participate in any surveys through our Platform;

  • Report any problems with our Platform;

  • Enable location services on your computer or electronic device;

  • Contact us through email, telephone, mail or other correspondence;

  • Register for a service we provide;

  • Register to receive our newsletter;

  • Search or request information on the Platform.

The personal information we may collect will depend on the service you use and may include your full name; metadata; contact information, such as your address, telephone number, or email address; and any other Personal Information that you choose to submit to us.

We also automatically collect Personal Information about you indirectly about how you access and use the Platform and information about the device you use to access the Platform.

It is important to remember that you are under no statutory or contractual obligation to provide any Personal Information to us. If you chose not to provide Personal Information, we may not be able to provide the Platform to you or respond to any other requests.

How IMI Collects Information through Technological Means

When you visit our Platform, we may collect information that is automatically sent to us by your web browser. This information may include your domain name, and your numerical IP address. We may also collect other information, such as the type of browser you use, which pages you view and the files you request. We use this information to better understand how visitors use our Platform, and to improve our Platform to better meet your needs. The amount of information that is sent by your web browser depends on the browser and settings you use. Please refer to the instructions provided by your browser if you want to learn more about what information it sends to websites you visit, or how you may change or restrict this.

IMI may use “cookies” and other similar devices on this Platform to enhance functionality. These devices may track information which includes, but is not limited to: (i) IP address; (ii) the type of web browser and operating system used; and (iii) the pages of the Platform visited. If you wish to disable cookies, refer to your browser help menu to learn how. The information collected through cookies may be shared with third parties. Third parties may also use cookies, over which we have no control. If you disable cookies, you may be unable to access some features on this Platform. We use the following types of cookies:

  • Strictly necessary cookies, which are required for the essential operation of our Service such as to authenticate you and prevent fraudulent use.

  • Analytical/performance cookies which allow us to recognise and count the number of visitors and to see how visitors move around our Platform when in use.

  • Functionality cookies which are used to recognise you when you return to our Platform.

  • Targeting cookies which record your visit to our Platform, the pages you have visited and the links you have followed.

How IMI Uses and Discloses Personal Information

The Personal Information we collect may be used by IMI for the purposes for which it was collected, as provided in this Privacy Policy, or for other purposes that are disclosed to you and to which you consent. For example, we may use your Personal Information to: respond to your inquiries; supply you with requested products or services; send you informational or promotional communications; to carry out other purposes that are disclosed to you and to which you consent; in any way we may describe when you provide the Personal Information; to carry out any other purpose permitted or required by law. We may compile Personal Information to create benchmarks and aggregate and anonymize Personal Information into data sets for use by IMI, third parties, customers, and the public. We may transfer Personal Information to third party service providers that assist us with carrying out these purposes.

We may share your Personal Information with any member of IMI. We will not share your Personal Information with any third parties except as described in this Privacy Policy or in connection with the services provided through the Platform. We may share your information with third parties, including:

  • Business partners, vendors, suppliers and subcontractors who perform services on our behalf (these companies are authorized to use your Personal Information only as necessary to provide these services to us);

  • Analytics and search engine providers that assist us in the improvement and optimization of our Website;

  • Payment processors for the purpose of fulfilling relevant payment transactions;

  • Third parties in connection with a business transaction. Personal Information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business. If we are involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information;

  • Business partners or clients may be provided or sold anonymized and/or aggregated Personal Information and/or data of your activity or searches on the Platform.

Some or all of the Personal Information we collect may be stored or processed in jurisdictions outside of Canada. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.

IMI reserves the right to transfer Personal Information in the event that we merge with or are acquired by a third party. We also may disclose your Personal Information for any other purpose permitted by law or to which you consent.

How We Protect Personal Information

The security of your Personal Information is important to us. We protect your Personal Information by maintaining physical, organizational and/or technological safeguards appropriate to the sensitivity of such Personal Information. Personal Information may only be accessed by persons within our organization who require such access to provide you with the services indicated above. Personal Information we collect is maintained with the source of the information on the Cloud.

We retain Personal Information that we collect only as long as necessary for the purposes for which it was collected or to meet legal requirements. We destroy Personal Information when it is no longer needed.

Storage and Transfer of Your Personal Information

The information you provide to us is stored on secure servers in a controlled environment with limited access. Any payment transactions will be encrypted in transit using SSL technology. If you have a password which enables you to access certain parts of our Platform, you are responsible for keeping this password confidential and you should not share your password with anyone.

While no transmission of information via the internet is completely secure, we take reasonable measures to protect your Personal Information. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access. We cannot guarantee the security of your Personal Information transmitted to our Platform and any transmission is at your own risk.

The Personal Information we collect may be transferred to and stored in countries outside of Canada where we and our third-party service providers have operations. You understand that the current laws of other countries may not provide the same level of protection as the data protection laws of your home country. Nonetheless, we will take all reasonable steps to protect your privacy in accordance with applicable data protection laws.

California Online Privacy Protection Act (United States)

California Civil Code Section § 1798.83 permits users of our Platform that are California residents in the United States to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact our Privacy Officer at the address indicated in the How to Contact Us Section.

Access and Rectification

You have a right to access to your Personal Information and to request a correction to it if you believe it is inaccurate. If you have submitted Personal Information and would like to have access to it, or if you would like to have it corrected, please contact us using the contact information provided below.

How to Contact Us

If you have any questions regarding this Privacy Policy, or to access your information, please contact our Privacy Officer at:

IMI International-Research Inc.
20 Birch Ave.
Toronto, Ontario
M4V 1C8, Canada