Impact Reports for Properties

Turn partner performance into retention power

Why we measure sponsorship impact

  • bulletGet ahead of identifying and measuring objectives to prove sponsorship value
  • bulletUnderstand what’s working and leverage learnings across other partnerships
  • bulletArm stakeholders with facts for negotiations and renewals

How we measure sponsorship impact

Beyond understanding property health and reach, we look at the following metrics:

Health

Does this sponsorship deliver size, strength, and target efficiency for the brand?

Awareness

Unaided & Aided. Were you aware that the brand sponsored this property?

Source of Awareness

How did you become aware of this sponsorship?

Equity Statements

Does this sponsorship improve key brand equity statements?

Favorability

Does this sponsorship make you more or less favorable of the brand?

Purchase Consideration

Does this sponsorship influence your intent to buy this brand's products?

59%
of sponsorship professionals agree there is a lack of trust between buyers and sellers.

Pinpoint which assets and activations are driving breakthrough and impact with the fan base to drive better results

Ready to Maximize your Property’s Impact?

Connect with our team to explore how SponsorPulse can help you 

  • Pair top-down and bottom-up valuation approaches

  • Leverage real consumer data and market context

  • Benchmark against other sponsorship opportunities for smarter decisions

Fill out the form, and our team will reach out to discuss how we can support your brand's growth.

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