Our proprietary approach to valuation
We use a combination of market and consumer data to run a top-down valuation that establishes fair market value and a bottom-up valuation that assesses the value of every asset
Top-down Valuation: breaking down our Opportunity Value
Step 1: Property Engagement & Momentum
We start by identifying the number of people the property currently reaches, and projecting its future reach based on momentum.
Step 2: Sponsor Awareness & Impact Targets
We leverage awareness and impact benchmarks based on the tier of partnership to project the number of people aware and impacted.
Step 3: Market Value Targets
We leverage a low-to-high cost per person impacted target based on industry benchmarks to attribute a deal value range.
Bottom-up Valuation: building up the asset value
Step 1: Total Media Audience
We consider all variables that affect the potential reach of each asset, from foot traffic, to earned media and everything in between.
Step 2: Asset Viewability & Quality of Exposure
We then discount the potential reach based on the asset’s viewability and its quality of exposure.
Step 3: Quality of Exposure
We then apply a Cost per Impression (CPM) or a Cost per Contact (CPC) based on the asset to finalize its value.
Let’s show the real impact your property delivers — with data that sponsors care about.
Let’s talk about how SponsorPulse can help you quantify the true potential of your next sponsorship deal:
Pair top-down and bottom-up valuation approaches
Leverage real consumer data and market context
Benchmark against other sponsorship opportunities for smarter decisions.