Valuation Reports for Brands

Know what it’s worth:
From total property value to individual assets

Our proprietary approach to valuation

We use a combination of market and consumer data to run a top-down valuation that establishes fair market value and a bottom-up valuation that assesses the value of every asset

What is opportunity value?

Property Engagement & Momentum

Identify the number of people the property currently reaches, and project future reach based on momentum.

Sponsor Awareness & Impact Targets

Leverage an awareness target based on the asset class to project the number of people aware and impacted.

Market Value Targets

Leverage SponsorPulse’s low-high cost per person impacted target based on benchmarks to attribute a deal value range.

Bottom-up Valuation: building up the asset value

Step 1: Total Media Audience

We consider all variables that affect the potential reach of each asset, from foot traffic, to earned media and everything in between.

Step 2: Asset Viewability & Quality of Exposure

We then discount the potential reach based on the asset’s viewability and its quality of exposure.

Step 3: Quality of Exposure

We then apply a Cost per Impression (CPM) or a Cost per Contact (CPC) based on the asset to finalize its value.

53%
of sponsorship professionals can't confidently value their assets - a transparent and defensible valuation gets the right deal done.

Let’s Elevate Your Brand Impact with Smarter Sponsorship Valuation

Let’s talk about how SponsorPulse can help you quantify the true potential of your next sponsorship deal:

  • Pair top-down and bottom-up valuation approaches

  • Leverage real consumer data and market context

Benchmark against other sponsorship opportunities for smarter decisions.

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Someone from the SponsorPulse team will be in touch shortly