Our proprietary approach to valuation
We use a combination of market and consumer data to run a top-down valuation that establishes fair market value and a bottom-up valuation that assesses the value of every asset

What is opportunity value?
Property Engagement & Momentum
Identify the number of people the property currently reaches, and project future reach based on momentum.
Sponsor Awareness & Impact Targets
Leverage an awareness target based on the asset class to project the number of people aware and impacted.
Market Value Targets
Leverage SponsorPulse’s low-high cost per person impacted target based on benchmarks to attribute a deal value range.

Bottom-up Valuation: building up the asset value
Step 1: Total Media Audience
We consider all variables that affect the potential reach of each asset, from foot traffic, to earned media and everything in between.
Step 2: Asset Viewability & Quality of Exposure
We then discount the potential reach based on the asset’s viewability and its quality of exposure.
Step 3: Quality of Exposure
We then apply a Cost per Impression (CPM) or a Cost per Contact (CPC) based on the asset to finalize its value.

Let’s Elevate Your Brand Impact with Smarter Sponsorship Valuation
Let’s talk about how SponsorPulse can help you quantify the true potential of your next sponsorship deal:
Pair top-down and bottom-up valuation approaches
Leverage real consumer data and market context
Benchmark against other sponsorship opportunities for smarter decisions.