About Us

Marketers' secret weapon for sponsorship success

We cut through sponsorship complexity, delivering trusted insights that connect industry needs with consumer truths.

Our Story

How do we create a level playing field in a rapidly evolving sponsorship industry?

That's the question we set out to answer as we ideated a tech-enabled solution with the power to streamline decision making in a cluttered industry.

Realizing that the opportunity lies in building meaning with consumers through their deepest passions, SponsorPulse was born.

We focus on alleviating the biggest pain points for sponsorship marketers – be it brands, properties, or agencies – by providing accessible, actionable, and transparent insight into consumers around the globe.

Our belief is that by doing so, we can create tremendous value for consumers, the sport and entertainment properties they love, and the brands building a connection with them.

How we help you

Values and outcomes we provide from all the services we offer:

Make Money

We help boost partnership revenue or maximize impact from every sponsorship dollar you spend.

Save Money

Identify cost effective sponsorships or optimize your portfolio based on what’s working and what’s not.

Be Confident

Have confidence in your recommendations and actions, backed by real, transparent data.

Ready to get started?

Power smarter sponsorship choices with proven insights

Our Team

Adam Mitchell

CEO

Adam Gareau

Head of Innovation

Michael Miller

Head of Representation

Alexandra Rozman

Senior Manager, Insights & Solutions

Katie Cheesbrough

Head of Brand IP & Programs

Eddy Sidani

Customer Success Lead

Kateryna Velma

Senior Growth Manager

Neal Covant

Managing Partner, Insights

Bart Given

Managing Partner, Representation and IP & Brand Programs

Jessica Doherty

Vice President, Strategy & Growth

Alex Sherwood

Director, Brand & Strategy

Holly Dye

Manager, Brand & Strategy

Benjamin Plater

Director, Partnership Sales

Stuart Craig

Director, Partnership Sales
Headshot

McKenzie Dalgleish

Senior Manager, Strategic Initiatives

Let's do great things together. Join our team