Insights for 2026: Canadians, Media & the Olympic Movement
Join our upcoming webinar on January 22 2026!
With the Olympics just around the corner, momentum across the Canadian sport landscape is rising fast. From youth participation surging past pre-pandemic levels to national fandom rebounding after Paris 2024, the data shows a powerful shift in how Canadians are engaging with sport and media coverage is playing a major role.
Join us on January 22nd at 1:00pm ET to unpack the key findings from our latest report, How Media Coverage Fuels Canadian Sports Dreams, and explore how broadcast visibility, storytelling, and Olympic exposure are shaping the next generation of athletes, fans, and opportunities.
Whether you're a brand, rights holder, or sport organization, this session will help you understand the signals driving excitement ahead of Milano Cortina 2026, and what they mean for the year ahead.
What You’ll Learn:
• How media coverage influences Canadian sport engagement and fandom
• The shifts shaping participation and interest heading into 2026
• What the data reveals about the Olympic movement’s momentum
• Key signals to watch as Milano Cortina approaches
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