How did the 2022 FIFA World Cup deliver value to its partners?
About the report
With the FIFA World Cup Qatar well underway, we're speaking to consumers across the US and Canada to find out how they feel about the FIFA World Cup and its sponsors.
We measure the FIFA World Cup's property health in addition to measuring the performance of major brand sponsors using our 7 key sponsorship metrics.
What's inside:
In-depth case studies across major brand sponsors including McDonald's, Nike, Adidas, Crypto.com, Budweiser, and more.
Robust profiles of reached consumers and impact on brand sentiment among FIFA-engaged consumers in the US & Canada.
Transparent measurement of unaided and aided awareness, brand equity, purchase consideration, and awareness sources across key FIFA partners.
And much more!
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