Who’s Got the Largest Fanbase in the NFL?

The NFL isn't just a sport; it's a cultural phenomenon that brings people together with its heart-pounding action, incredible athleticism, and strategic gameplay. Behind every team's success lies a powerhouse fan base, whose unwavering devotion fuels the energy both on and off the field. In this blog, we'll delve into the top 5 engaged NFL fan bases that stand out for their fervent support among US consumers.

So, which team has the largest fan base in the NFL? 

1. Dallas Cowboys: A Star-Studded Legacy

At the pinnacle of the NFL fan base pyramid, leading all other teams in both engagement and purchase consideration metrics, is the Dallas Cowboys. With a history dating back to 1960, the Cowboys have garnered a massive global following, earning them the title of "America's Team." The Cowboys' fervent fanbase transcends geographical boundaries, thanks in part to the team's numerous Super Bowl victories and charismatic players. With legendary figures like quarterback Dak Prescott repping the team, the Cowboys have established themselves as a force to be reckoned with.

Sponsorship Snapshot

• 48% of Americans have engaged with the Cowboys in the past 12 months

• 44% of whom do so on a weekly basis

• 34% of whom are excited about the team

2. Green Bay Packers: A Community of Die-Hards

Nestled in the heart of Green Bay, Wisconsin, the Packers boast a uniquely close-knit fanbase. The Packers are the only non-profit, community-owned major league professional sports team in the United States, and this unique ownership structure has fostered a strong sense of connection between the team and its fans. The Lambeau Leap is a testament to the camaraderie shared between players and supporters. The Packers' illustrious history is highlighted by names like Brett Favre and Aaron Rodgers, who have led the team to Super Bowl glory.

Sponsorship Snapshot

• 47% of Americans have engaged with the Packers in the past 12 months

• 43% of whom do so on a weekly basis

• 31% of whom are excited about the team

3. Pittsburgh Steelers: A Steel City's Pride

The Pittsburgh Steelers embody the blue-collar spirit of their hometown. Their fans, known as the "Steeler Nation," are a passionate and unwavering force, turning Heinz Field into a sea of black and gold every game day. With a remarkable six Super Bowl wins to their name, the Steelers' history is punctuated by iconic players like Terry Bradshaw and Franco Harris. This legacy of success has cemented the team's status as one of the NFL's certified legends.

Sponsorship Snapshot

• 46% of Americans have engaged with the Steelers in the past 12 months

• 42% of whom do so on a weekly basis

• 28% of whom are excited about the team

4. San Francisco 49ers: Golden Legacy

The San Francisco 49ers have left an indelible mark on the NFL with their storied history and devoted fanbase. From the days of Joe Montana to the current era led by Jimmy Garoppolo, the 49ers have consistently attracted both local and national fans. The team's five Super Bowl championships stand as a testament to their legacy, and the "Faithful," as their fans are known, continue to support their team with unwavering loyalty.

Sponsorship Snapshot

• 46% of Americans have engaged with the 49ers in the past 12 months

• 43% of whom do so on a weekly basis

• 30% of whom are excited about the team

5. Tampa Bay Buccaneers: A New Era of Fervor

While the Buccaneers' fan base might not boast the extensive history of some other teams on this list, their recent successes have ignited a fire in Tampa Bay. The arrival of Tom Brady, one of the greatest quarterbacks in NFL history, brought a wave of excitement and a surge in fan engagement. The Buccaneers' Super Bowl win in 2021 further solidified their place among the NFL's elite, attracting both local supporters and fans from around the world.

Sponsorship Snapshot

• 46% of Americans have engaged with the Buccaneers in the past 12 months

• 42% of whom do so on a weekly basis

• 28% of whom are excited about the team

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