Milano Cortina 2026 Is Coming And Sponsors Are Already in Full Flight
As anticipation builds for the Milano Cortina 2026 Winter Olympics, we’re looking back at the brands that truly won Paris 2024, not on the podium, but in consumer sentiment, sponsorship impact, and market performance across the U.S. and Canada.
With the Milano Cortina 2026 Winter Olympics inching closer by the day, excitement is building fast. And it’s not just consumers feeling the buzz. Brands and sponsors across the globe are deep in planning, activating, and optimizing because the world’s biggest sporting stage is also one of the biggest brand stages.
As we count down to Friday, February 6, 2026, when the opening ceremonies officially ignite the Winter Games, we’re taking a moment to look backward before we look forward.
Not at athlete medals… but at sponsorship medals.
Using data from the SponsorPulse Impact Report, surveying 1,000 Americans ages 13–64, we assessed which brands truly won the Paris 2024 Olympic Games from a sponsorship-performance perspective. And because it's only right, we’re handing out our own medals.
Sponsorship Breakthrough Winners
(Among Olympics Fans)
These brands stood out the most - cutting through the noise and earning meaningful awareness and recognition.
🥇 Gold: Coca-Cola – 77% 🥈 Silver: Visa – 71% 🥉 Bronze: Toyota – 64%
Brand Equity Impact Conversion Winners
(Among those aware of the sponsor)
These brands didn’t just show up - they elevated consumer sentiment meaningfully.
🥇 Gold: Samsung – 50% 🥈 Silver: Coca-Cola – 49% 🥉 Bronze: Alibaba – 49%
Purchase Consideration Impact Conversion Winners
(Among those aware of the sponsor)
These sponsors turned attention and equity into commercial momentum.
🥇 Gold: Samsung – 48% 🥈 Silver: Bridgestone – 45% 🥉 Bronze: Airbnb – 43%
And Now… the Medals for Top Activations
(As indicated by impact on purchase consideration among those aware)
These standout Olympic activations truly moved the needle:
🥇 Gold: Team Visa Program – 61% Founded in 2000, providing athletes with tools, resources, and support to thrive on and off the field, regardless of origin or background.
🥈 Silver: Alibaba’s “To the Greatness of HER” Film – 60% A celebratory tribute to female athletes and the evolution of women’s sport throughout Olympic history.
🥉 Bronze: Coca-Cola’s “It’s Magic When the World Comes Together” Campaign – 58% A heart-warming celebration of cultural connection, unity, and the global spirit of sport as Paris 2024 approached.
And Now… onto Milano Cortina 2026
Just like the athletes preparing for the next Olympic cycle, SponsorPulse is gearing up too.
We’ll be running the Milano Cortina 2026 Winter Olympics SponsorPulse Impact Report in both the U.S. and Canada, offering the same deliverables and depth you’d expect from a custom study at a fraction of the cost
If you're interested in measuring your Milano Cortina 2026 sponsorship - or any of your sponsorships - reach out. Let’s make sure your brand stands on the podium.
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