On-Demand Webinar: The Power of the Rings: 2024 U.S.Olympic Sponsorship Outcomes
- September 24, 2024
- SponsorPulse Staff
With the Paris 2024 Olympic and Paralympic Games concluded, we discovered who took home the gold, silver, and bronze across the more than 400 events.
We invited viewers to join us on Thursday, September 19, 2024, to learn which brands resonated with Olympic fans in the United States as we shared our SponsorPulse Olympic Games Paris 2024 Sponsorship Impact Report findings. Be sure to watch the on-demand webinar to catch all the insights!
In this session, we highlighted:
Property Health: Overall engagement and passion of the Paris 2024 Olympic Games with consumers, compared to like-type properties.
Sponsorship Performance: A look at sponsorship breakthrough and impact for ten Paris 2024 Olympic Game sponsors.
Activation Effectiveness: Paris 2024 Olympic activations, programs and messaging that drove performance for sponsors.
Coca-Cola? Visa? Toyota? Michelob ULTRA? Samsung? P&G? Alibaba? Airbnb? Bridgestone? Delta Airlines?
Watch On-Demand đź”˝
Speakers:
Adam Mitchell, Chief Executive Officer, SponsorPulse
Adam brings over a decade of experience in major sponsorship transactions as a buyer, seller, and consultant. He began his career with KraftHeinz and Labatt Breweries of Canada, activating sponsorship deals. Later, as Head of Olympic & Sport Partnerships at CBC/Radio-Canada, he managed a $100MM sponsorship portfolio for Rio 2016 and Pyeongchang 2018. Frustrated by the lack of transparency in sponsorship, he founded SponsorPulse to create an actionable source of truth for the industry.
Adam Gareau, Chief Customer Officer, SponsorPulse
Adam has more than a decade of experience consulting and delivering insight on every part of the sponsorship journey for brands, properties, and agencies across North America. On the brand side, Adam’s led the strategy for multiple popular brand’s initiatives to build, optimize, and measure sponsorship portfolios – from initial landscape analysis down to measuring the effectiveness of experiential executions.
