Webinar: Sponsorship Trends 2025: Emerging Opportunities & Winning Strategies
- January 8, 2025
- SponsorPulse Staff
We're diving deeper into the 12 Top Sponsorship Trends shaping 2025 in an exclusive webinar on January 28th at 1pm EST.
Join us for an exclusive webinar where we’ll dive deeper into the top sponsorship trends shaping 2025, with a focus on fan engagement, brand activation, and emerging opportunities.
Here’s what we’ll cover:
Emerging landscape of future sponsorship opportunities
Actionable insights for brand activation and engagement
Navigate the future of sports and entertainment sponsorships in 2025
Get a first look at what's coming in the world of sponsorship and gain actionable insights to stay ahead of the curve in this rapidly evolving landscape.
Save your spot ⬇️
Speakers:
Adam Mitchell, Chief Executive Officer·SponsorPulse
Adam brings over a decade of experience in major sponsorship transactions as a buyer, seller, and consultant. He began his career with KraftHeinz and Labatt Breweries of Canada, activating sponsorship deals.
Later, as Head of Olympic & Sport Partnerships at CBC/Radio-Canada, he managed a $100MM sponsorship portfolio for Rio 2016 and Pyeongchang 2018. Frustrated by the lack of transparency in sponsorship, he founded SponsorPulse to create an actionable source of truth for the industry.
Neal Covant, Chief Revenue Officer·SponsorPulse
Having spent more than 20 years in sponsorship marketing, Neal Covant is best known for simplifying consumer behaviour into strategic solutions that deliver results. Throughout his career, he has worked with and advised hundreds of brands, properties, and agencies to maximize the effectiveness of their sponsorship investments. Neal’s industry expertise spans across all passion points, from sport, entertainment and culture properties to academic institutions and charitable organizations.
In his current role as Chief Revenue Officer at SponsorPulse, Neal is committed to advancing sponsorship marketing globally, which begins with evolving the industry to become more transparent and accessible. Neal is also a proud member of the Sponsorship Marketing Council Canada Board of Directors and is the current Chair.
Neal has an MBA from Dalhousie University and a Specialized Honours BA in Psychology from York University
