The Power of a Winning Season: How the Blue Jays’ 2025 Run Boosted Brand and Fan Passion
The Toronto Blue Jays’ 2025 season hasn’t just reignited national pride, it’s proven how on-field success can drive powerful ripple effects for fans, sponsors, and brands alike.
Whoever says on-field performance doesn’t amplify everything for a team needs only to look at the Toronto Blue Jays’ incredible 2025 season, and their division win!
In well over a decade of measuring the Blue Jays’ brand health and sponsorship benefits across Canada, this year stands out as the strongest on record proving that success on the field directly translates into success off it.
Team Health on the Rise
National fandom and fan passion have both surged by 20% since last season (2024), with major gains in how Canadians perceive the Blue Jays. More fans than ever view the team as:
A premium, high-quality brand and experience
A team that brings Canadians together
And a team that’s just plain fun
The Blue Jays aren’t just winning games, they’re winning hearts.
Sponsors Hitting Home Runs Too
It’s not only fans feeling the momentum. Blue Jays sponsors are seeing record performance across every key metric:
+23% growth in sponsor awareness
+18% lift in brand equity enhancement
+18% boost in purchase consideration
That’s a powerful ripple effect - when the team shines, the partners shine too.
Record-Breaking Viewership
Beyond fan data, the proof is in the broadcast numbers. Rogers Sports & Media reported that during the ALDS, Sportsnet audiences were up 4x year-over-year, with nearly 10 million Canadians tuning in to watch the Jays vs. Yankees across the first two games.
That’s a 41% lift compared to the previous record from the 2016 ALDS against Texas. Canadians aren’t just watching, they’re living Blue Jays baseball again.
The World Series Showdown: Jays vs. Dodgers
As the Jays head into the World Series against the Dodgers, here’s how the teams stack up when comparing local market fan data: Jays in Ontario vs. Dodgers in California:
Engagement/Fandom: Jays win (+6%)
Excitement: Jays win (+6%)
Passion (Among Fans): Jays win (+3%)
Momentum (Among Fans): Jays win (+6%)
Sponsorship Impact Potential: Tied (both among strongest in their markets)
💙 What Do We Want?
We want it all. The wins. The energy. The unity. The pride. This isn’t just a season - it’s a statement. And if you’re tearing up a little watching this ride unfold…
I’m not crying… you’re crying!
The Blue Jays’ 2025 run shows how performance, passion, and partnership come together to create lasting impact - on the field, in the stands, and across every brand that’s part of the journey. Explore audience insights, fan data, and sponsorship impact across every major league, property, and market.
👉 Level up with SponsorPulse: create your free account and start exploring.
