The LPGA is finally made its debut on primetime, Vladdy Jr. continues to shine a light on Blue Jays baseball, and Barbie is taking over the world. Find out what else is making headlines in the world of sponsorship.
Vladdy Jr. wins the MLB Home Run Derby
Vladdy Jr. took home the MLB Home Run Derby, continuing to strengthen his profile (and that of the Toronto Blue Jays) in the US.
🍁The Toronto Blue Jays engaged 34% of Americans in the past year (vs. 48% in Canada / 60% in Ontario), and have seen steady increases in momentum and passion for the team south of the border. Performance and personalities are a key factor.
⚾Going into the Home Run Derby, just over a third Americans were aware of Vladdy Jr., which no doubt will get a boost from his victory and the press coverage from All-Star Week.
👏🏼Among those aware of him, he's one of the most liked athletes we track and more than 1 in 4 consumers support the brands he partners with.
With one of the strongest momentum scores with consumers, Vladdy Jr. continues to elevate his profile, making waves for the MLB and the Toronto Blue Jays north and south of the border.
FIFA Women's World Cup kicks off July 20
⚽The tournament draws 80MM+ fans across North America with two contending teams. It seems this year's tournament location may have deterred local activation, but will brands show up big upon kickoff? We'll be measuring.
LPGA growing strong and Corpuz captures 78th U.S. Women's Open
This year marks the first time the major will be contested at the historic Pebble Beach, and the first time it will be aired in primetime...odd, no?
🏌🏼♀️Since 2019, the Ladies Professional Golf Association (LPGA) has grown its fan base in the US by +36%! Most of that growth coming from 19-39 year old males and high income households.
📺With some increased in exposure, the percent of its fan base that engages weekly has grown +39% in that same time...primetime will surely help.
🌟With golf stars from across the globe contesting for the major, it's fascinating to see the brands who are betting on these athletes and how they're growing the game (Skechers, UKG, KPMG, Ecco...) others take note.
Which brands won at Bonnaroo?
Barbie goes big with partnerships
🎥 Mattel's Barbie motion picture will hit theatres on July 21 and features a ridiculously star-studded cast.
⚒To promote the movie, Mattel has partnered with HGTV to create a new show Barbie Dreamhouse Challenge that will first air July 16.
💯This is just one of an apparent 100 partnerships that have been struck to promote the Barbie movie and brand (Airbnb Barbie's Malibu Dreamhouse, Barbie branded Xbox...)
Stay in the know
Sign-up for our monthly newsletter and get the latest sponsorship insights delivered directly to your inbox.
