Beyond the Bracket: March Madness Sponsorship Performance Revealed
SponsorPulse and Relo Metrics teamed up to break down the sponsorship power of March Madness.
We explored audience behavior, brand exposure insights, and this year’s top-performing sponsors — bridging fan impact with media value analysis. Whether you're a brand, property, or agency, you'll walk away with actionable takeaways to inform your 2025 sponsorship strategy.
What we covered:
The fan base and key demographic insights
How March Madness trended relative to like-type properties
Top-performing brands that generated the greatest media value
Top-performing assets that drove awareness and impact
Brands that won the hearts and minds of fans
👉 Catch the on-demand webinar and download the slides to get all the insights.
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