HomeHomechevron rightInsightschevron rightBeyond the Bracket: March Madness Sponsorship Performance Revealed

Beyond the Bracket: March Madness Sponsorship Performance Revealed

Adam Gareauby Adam Gareau
1 min read
April 30, 2025
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SponsorPulse and Relo Metrics teamed up to break down the sponsorship power of March Madness.

We explored audience behavior, brand exposure insights, and this year’s top-performing sponsors — bridging fan impact with media value analysis. Whether you're a brand, property, or agency, you'll walk away with actionable takeaways to inform your 2025 sponsorship strategy.

What we covered:

  • The fan base and key demographic insights

  • How March Madness trended relative to like-type properties

  • Top-performing brands that generated the greatest media value

  • Top-performing assets that drove awareness and impact

  • Brands that won the hearts and minds of fans

👉 Catch the on-demand webinar and download the slides to get all the insights.

Thanks so much!

Check your Inbox for the email with slides and webinar recording!

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