How to negotiate a sponsorship deal

January 26, 2023
SponsorPulse Staff

Negotiate sponsorship deals with confidence using data to leverage your position and close the deal. Unlock the power of data to win big!

So you’ve set your sights on the ideal brand partner. Now all that’s left to do is win them over. Simple, right? Not so fast.

While lavish dinners and tickets to the playoffs charged to the expense account are certainly entertaining, effective sponsorship negotiation requires properties to go the extra mile in earning the trust of their potential partner.

In order to negotiate a compelling sponsorship deal, properties must showcase the value they bring to the table by developing a keen understanding of the brand and its customers.

Sponsorship Negotiation: What Properties need to Know

Pitch your Unique Story

What’s your mission? Where do you see your company 5, 10, 20 years down the road? In order to connect with a brand, properties need to pitch a unique story. From start to finish, it’s imperative that you illustrate a compelling arc to serve as a magnet attracting brands in your direction.

So, what does a deal look like with you versus your competitors? How will the brand be positively impacted by the partnership in a way that no other partnership could achieve? Reality is that the sponsorship space is growing more saturated by the day, and properties who can’t answer these vital questions will face challenges in convincing brands to sign on the dotted line.

Leverage Data to Forecast Impact

At the end of the day, the impact of any sponsorship deal comes down to one thing: consumer favor. Lasting impact is not obtained without robust consumer insights to drive strategy.

At SponsorPulse, we empower properties with consumer data and unbiased valuations that enable sponsorship selling. Whether you’re crafting a narrative by leveraging target brand and customer behavior data, optimizing your asset mix or supporting your investment request with our consumer-based valuations—we simplify the sponsorship selling process every step of the way.