SponsorPulse Expands Leadership Team to Drive Next Chapter of Growth
Below is the official press release announcing our latest leadership team expansion and expanded services at SponsorPulse.
SponsorPulse is excited to announce the addition of two senior executives as the company continues to expand our services in support of brand, property, and rightsholder partners.
“SponsorPulse was born out of a belief that there was a better way to do sponsorship - one rooted in credible, transparent, and actionable data,” said Adam Mitchell, CEO of SponsorPulse. “As we evolve, we’re applying that same rigour to help brands build meaningful IP, and support properties with representation that reflects the changing landscape of the industry. We couldn’t be more excited to welcome two of the industry’s best to lead this next chapter.”
The expanded leadership team will spearhead two key areas of growth, delivering a more end-to-end solution to its partners that complement SponsorPulse’s current data-driven offerings.
Katie Cheesbrough, Head of Brand IP & Programs, will lead the development of ownable, insight-driven IP for brand partners. “This new chapter builds on a core belief I’ve always held – brands and properties have the power to do more than just show up - they can build movements, shift culture, and drive measurable impact when powered by purpose and insight,” said Cheesbrough. SponsorPulse will leverage its deep proprietary fan intelligence database to uncover whitespace opportunities and guide brands through the creation of proprietary, resonant platforms that can stand the test of time.
Michael Miller, Head of Representation & Sales, brings decades of experience in sponsorship and media sales to support partners in their commercialization and go-to-market strategies. “The opportunity to leverage deep insights and real valuations in commercialization efforts, allows us to get to a ‘yes’ or a ‘no’ much quicker with brands. We’re going to use our assets to support the industry in getting more deals, of the right size, done,” said Miller.
The new hires bring extensive experience across brand strategy, sponsorship sales, negotiations, and media, and will play a critical role in shaping SponsorPulse’s growing influence in the sponsorship ecosystem.
“In 2021, backed by IMI’s decades of insight, SponsorPulse launched its SaaS fan-intelligence platform, consumer-driven valuation model, and ROI impact solution to create a transparent and actionable currency for sponsorship decision makers. Today, we take the next step — expanding into Brand IP Building and Property Representation, working together to drive better outcomes for our clients across North America and beyond,” said Don Mayo, Global Managing Partner of IMI International.
To learn more about SponsorPulse’s expanded capabilities in IP rights and sponsorship representation, or to explore how these services can support your brand or property, connect with our team today.
