Breaking Barriers: The Meteoric Rise of Women’s Sports Properties

January 10, 2024
SponsorPulse Staff

As women's sports continue to grow in viewership and investment, we countdown the top 6 properties to watch.

Women’s sports are on the rise. The fervor surrounding these leagues has been steadily increasing, attracting a diverse and passionate fan base. As the global appetite for women's sports continues to reach new heights, several properties have emerged as titans in the realm of athletic entertainment.

The Top 6 Women’s Sports Properties

1. NCAA Women's Basketball

Within the collegiate realm, NCAA Women's Basketball commands attention. Teams like UConn, Oregon, and Stanford boast fan bases as dedicated as any in sports. Star players such as Paige Bueckers and Sabrina Ionescu have transcended the collegiate sphere, attracting attention akin to their NBA counterparts.

Sponsorship Snapshot

37% of Americans have engaged with the WTA in the past year
35% of which do so on a weekly basis
26% of whom are excited about the league

2. Women's Tennis Association (WTA)

At the forefront stands the WTA, a pinnacle of women's tennis. Its electrifying matches, showcased by iconic athletes like Serena Williams, Naomi Osaka, and Ashleigh Barty, have magnetized a colossal fan base. The WTA's global appeal, akin to its male counterpart, offers brands a stage to engage with an audience invested in skill, rivalry, and sheer athleticism.

Sponsorship Snapshot

37% of Americans have engaged with the WTA in the past year
36% of which do so on a weekly basis
23% of whom are excited about the league

3. FIFA Women's World Cup

The FIFA Women's World Cup stands as a beacon of international footballing prowess. Players such as Megan Rapinoe, Marta, and Sam Kerr have galvanized this tournament, capturing hearts and igniting a fervent global following. The tournament's ability to mirror the excitement of the men's edition underscores its immense commercial potential for sponsors.

Sponsorship Snapshot

36% of Americans have engaged with the FIFA Women’s World Cup in the past year
36% of which do so on a weekly basis
30% of whom are excited about the tournament

4. Women's National Basketball Association (WNBA)

The WNBA continues to soar, propelled by iconic figures such as Diana Taurasi and Breanna Stewart. With a fiercely loyal fan base, the league stands as a powerhouse in basketball, offering sponsors an avenue to tap into the unwavering support and passion of its followers.

Sponsorship Snapshot

36% of Americans have engaged with the WTA in the past year
38% of which do so on a weekly basis
22% of whom are excited about the league

5. National Women's Soccer League (NWSL)

The NWSL has carved a niche in the soccer landscape, with teams like Portland Thorns and North Carolina Courage leading the charge. Stars like Alex Morgan and Megan Rapinoe have propelled the league to the forefront of women's soccer, drawing in fans with their exceptional talent and magnetic personalities.

Sponsorship Snapshot

34% of Americans have engaged with the WTA in the past year
37% of which do so on a weekly basis
22% of whom are excited about the league

6. LPGA Golf

In the realm of golf, the LPGA has flourished, boasting athletes like Nelly Korda, Jin Young Ko, and Lexi Thompson. The league's international appeal and the sheer talent of its players offer sponsors a gateway to connect with a dedicated and growing fan base.