Value your sponsorships today
Here's how we do it
What's a sponsorship worth? That's the million (or billion) dollar question that every sponsorship marketer asks themselves.
While impressions and logo exposures can provide context on the media value generated, it falls short in providing fact-based guidance on what a brand should expect to invest in a sponsorship.
At SponsorPulse, transparency is our north star. Our Opportunity Value empowers sponsorship buyers and sellers to drown out the noise and establish fair market value to build sponsorship deals. The best part? It’s entirely consumer driven. Here's how it works:
Property Engagement & Momentum: To size the total current reach of the property, and project its future growth.
Sponsor Awareness & Impact Targets: To set awareness and impact targets based on the tier of sponsorship being pursued that identify a population of people aware and impacted.
Cost per Person Impacted: To set an investment range based on the cost per person impacted.
SponsorPulse's Opportunity Value is a top-down and data-driven approach to give you transparent investment guidance. Whether you're buying or selling sponsorships, this valuation will give you confidence to make decisions. Read more about what makes our approach so unique here or get in touch today.
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