Why UFC Is A Knockout Sponsorship Opportunity
- August 17, 2023
- SponsorPulse Staff
The UFC continues to differentiate itself as a champion from the contenders in the sponsorship world.
With a remarkable Engagement score of 40%, connecting with over 84 million US residents — the UFC proudly claims its spot at a solid #49 out of 531 properties in the SponsorPulse scorecard (top 10%).
It's time for brands and partnership managers to discover why the UFC is more than a fighting spectacle, as this golden sponsorship opportunity can unleash growth for companies in many industries.
UFC Sponsors: A Winning Combination
The UFC isn't just about brute force and sensational knockouts; it excels in engaging its audience with powerful narratives.
According to data from the SponsorPulse platform, several brands have a significant opportunity to reach their US consumers through a sponsorship of the UFC. The following brand users have the strongest growing interest and passion for the property:
Hennessy — 41% Momentum
Hennessy may raise a glass to its devoted users, as it is the brand with the highest Momentum score. An impressive 41% of its US audience is thirsty for the electrifying UFC action, suggesting vast potential for Hennessy to strategically align itself with the brand.
Grey Goose Vodka — 40% Momentum
Bacardi once made Tequila Cazadores the official spirits sponsor of the UFC, but data show it should now be its sister brand. Bacardi-owned Grey Goose’s audience shows a 40% growing interest in the UFC.
Uber Eats — 40% Momentum
When UFC fans are hungry for action, Uber Eats delivers. The brand’s audience is in the top tier, with 40% growing interest. In other words, Uber Eats may want to ensure that fans are well-fed and ready for every heart-pounding moment if they knock on UFC’s door.
Rockstar — 39% Momentum and 28% Passion
Rockstar’s numbers could make the case for a ‘hidden gem’ for a UFC sponsorship. Per SponsorPulse data, 39% of its audience has a growing interest in UFC, but Rockstar’s energy goes beyond the octagon. These energy drinkers are also one of the most passionate fan bases of the UFC with a 28% Passion score.
There’s No Such Thing As a Free Punch
In the world of UFC sponsorships, it's not just about interest – it's about passion.
Brands may mistakenly think their audiences are casual spectators until they discover they have genuine fans who embrace the intensity of the UFC.
Here’s two of the brands that highlight SponsorPulse’s Passion category for UFC:
Coinbase — 30% Passion
Coinbase isn't just dealing in cryptocurrencies – it's trading in passion, with a 30% Passion score that showcases its users dedication to the UFC's exhilarating battles.
As confirmed by the Crypto.com deal, this data proves that Crypto enthusiasts are part of the engaged UFC audience.
Jameson Whiskey — 30% Passion
A whiskey company? Hardly surprising! Superstar fighter Connor McGregor has raised whisky awareness in the UFC for a while.
Jameson Whiskey fans would love to see a forging connection because a strong 30% Passion score for the UFC backs it.
With these remarkable insights, it's clear that these audiences have enthusiastic fans who are highly engaged with, and emotionally connected to the UFC. The numbers also show how sports properties combine engagement, excitement, and intensity to captivate millions.
Find Your Ultimate Knockout Partnership
If brands want to level up their sponsorship game, they need to step into the ring and discover the unmatched opportunities that the UFC and other sports properties can bring to the table.
So wait no more! Create a free SponsorPulse account to find in-depth insights, valuable data, and a comprehensive understanding of the sponsorship potential of the UFC and other sports properties.