Where To Place Your Bets? Best Partnerships To Engage Sports Bettors
- October 6, 2023
- SponsorPulse Staff
As sports betting grows exponentially and the landscape of sports sponsorships continues to evolve, strategic alliances can be game-changers for brands seeking exposure and engagement with sports bettors.
As brands consider aligning with sports betting operators in the US, targeting the right sports properties becomes a crucial question.
Today, we delve into the data to explore the potential of sports betting partnerships, dissecting the numbers from the SponsorPulse platform to identify lucrative opportunities.
The Sports Bettor
According to data from SponsorPulse, among the audience of people who have placed a bet, 84% engage with the NFL, 77% with the NBA, and 76% with the MLB.
The NFL's emergence as the top contender is no surprise, given its popularity. The football giant provides a robust platform for brands to connect with an enthusiastic audience.
Following closely, the NBA and MLB scored high, with 77% and 76% engagement, respectively.
These leagues offer a sweet spot for brands seeking a diverse audience of sports bettors across different sports, consistently 12 months per year.
Throughout the year, the NFL goes from August to February, the NBA from October to April, and the MLB from March through October — allowing brands to find bettors regardless of the season.
Beyond the Big Three: NCAA and Events
For brands looking beyond traditional leagues, NCAA Basketball and Football leagues are stars in their own right, with 75% and 73% engagement with sports bettors.
These data points suggest that the passion and energy of the college sports fanbase is a demographic worth tapping into, offering a unique opportunity for brands to differentiate themselves.
While some may think there isn’t much juice in other fruits outside the big leagues — major events have hinted at similar opportunities to steal the spotlight.
The MLB World Series, College Football Playoff National Championship, and the Summer Olympic Games command attention with 74%, 73%, and 71% engagement, respectively.
It is worth considering these events as gateways to captivate a broader audience through alternative forms outside the big leagues in the US.
Aligning with User Preferences: FanDuel, DraftKings, Betway
Understanding the user base of sports betting platforms is crucial for developing relationships with the users and creating momentum. Let’s break down the preferences of FanDuel, DraftKings, and Betway users.
FanDuel: Following the Crowd
FanDuel users align closely with traditional sports bettor data ranking, with engagement of 85% for the NFL, 80% for the NBA, 78% for MLB, and 72% for the NHL.
Brands eyeing the mainstream should find similar grounds to those who have placed a bet in the past here.
DraftKings: Embracing Diversity
Surprisingly, DraftKings users demonstrate more diverse interests outside the top leagues. While their users engage with the NFL, NCAA, NBA, and MLB, they also show interest in the Winter Olympic Games (66% engagement) and the PGA Golf Tour (63% engagement).
Brands seeking a diverse portfolio should consider this unique demographic.
Betway: Steady and Consistent
Betway users stick to the classics – NFL, NBA, MLB, and NHL – with engagement percentages closely tied at 83%, 82%, 81%, and 79%.
This stable user base offers a reliable avenue for brand exposure, while they also represent a cheaper version of FanDuel due to its relatively smaller market share in the US.
Crafting Your Winning Strategy
In the world of sports betting partnerships, data reigns supreme. The numbers tell a compelling story, guiding brands to where the attention is most concentrated. As you navigate this landscape, carefully consider your brand identity, target audience, budget, and the level of competition in each space.
With data-driven intelligence, you can make informed decisions that can set your brand on the path to success.
If you’re ready to turn insights into action, create a free SponsorPulse account to discover sponsorship opportunities tailored to your brand.