The top 7 sponsorship opportunities for Tesla

SponsorPulse Staff
  • February 1, 2022
  • SponsorPulse Staff
In this case study, we examine the properties that consumers purchasing an electric vehicle are most engaged with to help identify the top sponsorship opportunities for a brand like Tesla.

When searching for sponsorship opportunities, it’s important to understand the potential reach and impact you can achieve through a sponsorship property.

Consumer insights are a critical piece of the puzzle and can help measure potential reach across all passion points, including sport, music, entertainment and cause.  

In this case study, we examine the properties that consumers purchasing an electric vehicle are most engaged with to help identify the top sponsorship opportunities for a brand like Tesla.  

Using SponsorPulse, we take a closer look at brand usage data to identify which 7 sponsorship properties top the list.

Adding value for those already engaged

First off, we compared properties using a category purchaser filter, to see which properties EV purchasers are already engaged with. In this example, the NFL, NBA, Disney, Marvel, MLB, Star Wars and American Idol top the list.  

This gives us a better idea of the potential property sponsorships that could benefit Tesla.  

Top Properties for Tesla

Taking it one step further  

In the first step, we looked at the general interest across the category. Now, by changing our filter to look at “Brand Usage” we can see what the top opportunities exist specifically for Tesla. This helps us understand precisely where the brand can drive greater favorability among current customers.  

Interestingly, among electric vehicle purchasers and Tesla brand users, there are common entertainment properties, like Disney, NFL, and NBA that rise to the top.  

Top Sponsorship Opportunities for Tesla

Actionable insight in minutes

As you can see, using SponsorPulse, a global brand like Tesla can quickly analyze brand usage data and better understand exactly where they can reach and drive favorability among an engaged audience in a matter of minutes.  

This kind of consumer research is critical for brands on the hunt for meaningful sponsorship opportunities and doesn’t need to be difficult or time-consuming with the right toolset.  

Want to discover the top sponsorship opportunities for your brand or category? Start a free trial today.