The Top 5 Fan Bases in the MLS

July 19, 2024
SponsorPulse Staff

Photo by Marcos Moraes, courtesy of Unsplash

Explore the thriving sponsorship opportunities within Major League Soccer (MLS) as its thrilling stadium atmospheres, fueled by dedicated fanbases, offer a diverse array of platforms for brands to authentically connect with audiences across national and state-specific levels.

The electrifying atmosphere of Major League Soccer (MLS) stadiums is a testament to the sport’s growing popularity in the United States. Each team, backed by its unique and fervent fanbase, presents a goldmine of sponsorship opportunities. As brands look to tap into this vibrant market, understanding the dynamics of MLS fan bases becomes crucial. From national-level enthusiasm to state-specific fervor, MLS teams offer various platforms for sponsors to connect authentically with audiences.

Let's delve into the top 5 MLS fan bases, each demonstrating exceptional dedication and fostering dynamic environments that attract potential sponsors.

1. New York Red Bulls

With a strong presence in Harrison, New Jersey, the Red Bulls fans, especially the boisterous "South Ward" supporters, are known for their relentless energy and unwavering support. The Red Bull Arena becomes a hub of excitement during matches, making it an excellent platform for sponsor activations. Players like Lewis Morgan not only dominate the field with their dynamic play but also attract a broad audience, amplifying the impact of sponsor messages.

Sponsorship Snapshot

34% of Americans have engaged with the Red Bulls in the past year
46% of whom do so on a weekly basis
31% of whom are excited about the team

2. Chicago Fire

Leading the pack, Chicago Fire's fans, known as "Sector Latino" and "Section 8", have transformed Soldier Field into a fortress of support. This group's passionate chants and vibrant displays create a captivating atmosphere that is perfect for sponsors looking to engage with a dedicated audience. Star players like Xherdan Shaqiri ignite the pitch with exceptional skill, enhancing the match day experience and providing key moments for sponsor visibility.

Sponsorship Snapshot

34% of Americans have engaged with the Fire in the past year
40% of whom do so on a weekly basis
22% of whom are excited about the team

3. LA Galaxy

Mid-field in our list, the LA Galaxy boasts one of the most star-studded histories in MLS. The "LA Riot Squad" and the "Galaxy Outlaws" ensure that games at Dignity Health Sports Park are unforgettable. The presence of celebrities on and off the field, like Javier "Chicharito" Hernández, increases media attention and fan engagement, creating lucrative opportunities for sponsors.

Each of these fanbases provides a unique atmosphere and demographic, offering sponsors tailored opportunities to integrate their brands into the fabric of MLS fandom. Whether through dynamic stadium ads, player endorsements, or community events, the potential for impactful partnerships is vast.

Sponsorship Snapshot

33% of Americans have engaged with the Galaxy in the past year
42% of whom do so on a weekly basis
26% of whom are excited about the team

4. FC Dallas

Known for their grassroots connection with local communities, FC Dallas' fans, particularly the "Dallas Beer Guardians", bring a unique Texan flavor to the soccer scene. Their engagement reaches new heights when stars like Jesús Ferreira showcase their skills, making every game a must-watch event. This deep-rooted community involvement offers sponsors a chance to integrate locally and authentically.

Sponsorship Snapshot

33% of Americans have engaged with FC Dallas in the past year
42% of whom do so on a weekly basis
21% of whom are excited about the team

5. D.C. United

The loyal followers of D.C. United, including the vibrant "District Ultras" and "Screaming Eagles", showcase their loyalty at Audi Field with spirited displays and loud support. This fanbase’s commitment is highlighted during thrilling matches where players like Matti Peltola display stellar performances, drawing in crowds and increasing engagement for sponsors looking for exposure in the sports domain.