The Masters: Leaving Cash on the Table
- April 6, 2023
- Jessa Morris
Although it's the most prestigious tournament in golf, The Masters is one of the lowest income-generating tournaments on the PGA tour.
It's a huge missed opportunity, one that Forbes estimates at $269 million.
We used the SponsorPulse Insights Platform to get a clearer picture of the sponsorship potential among engaged fans in the US.
Swipe for the full report: