Strategy Session: How Brands Can Optimize Sponsorship Performance
Successful sponsorships are all about finding your match. However, 32% of sponsorship professionals agree that identifying the right property to sponsor is one of the biggest challenges for brands. So how do brands unlock the symbiosis necessary to hit the sponsorship jackpot?
That’s where we come in. At SponsorPulse, we do the research so that you can focus on building exciting campaigns that drive ROI.
Here’s everything brands need to know about optimizing sponsorship strategy
Leverage Insights
A successful sponsorship strategy is informed by one key factor: insights. By leveraging consumer and property insights, you can get a feel for the competitive landscape you’re operating within—keeping you on your toes with rich datasets that power performance.
Our insights platform provides a variety of metrics that can be cross-referenced across demographic groups to develop a clear image of your target consumer’s passion points, enabling you to identify sponsorship opportunities that will click seamlessly with your target market.
Whether you’re a new brand aiming to broaden your reach and drive awareness, or an established one looking to foster a passionate fan base to drive preference with, we’ve got the metrics required to optimize for your unique objective.
Opportunity Valuation
A successful business deal is one where each party walks away believing they got what they deserved. Still, 58% of sponsorship professionals agree that understanding and valuing assets is one of their biggest challenges. When entering a partnership with a property, it’s imperative that brands harness consumer-based valuations to accurately determine the fair market value of the property.
Our Opportunity Value provides brands with consumer-driven target investment ranges, driving confidence in their investments from the get-go. Powered by our global alliance with Turnstile, we provide asset breakdowns that encourage brands to create and evolve deal structures based on what’s performing at a high level.
Interested in learning more about our Valuation services? Get in touch!
Quantify your Impact
So the ink on your sponsorship deal has dried and you’re off to the races. It’s now time to establish baselines that will help you measure the results of your sponsorships against other marketing channels. Our Impact Reports empower brands to understand the performance of their sponsorships with objective data that highlights which assets are working for them and which are lagging behind.
Armed with a firm understanding of the true impact of their investments, brands can then determine where to double down their resources, and where to divest—leading to a net boost in sponsorship performance.
Take the Plunge
Throughout each stage of the sponsorship journey, insights are the compass empowering brands to drive lasting returns. Ready to dive into the data? Create your free SponsorPulse account today.