Which NBA naming rights deal is working best?
- February 1, 2022
- Jessa Morris
Stadium naming rights are a big investment, but how do you know they’re working? We compare sponsor awareness across the Chase Center, Fiserv Forum, Little Caesars Arena, Golden 1 Center and Barclays Centre.
Stadium naming rights are a big investment. When done right, they deliver huge value for both sponsors and properties.
But to truly maximize on returns, organizations need to keep the fans in the forefront.
Delivering memorable experiences is the best way for brands to drive favorability among the crowd.
With that in mind, we turned to the data to understand which NBA team’s venue naming rights deal is driving the greatest outcomes for their sponsors.