SportsPro Podcast: Breaking down the 2021 50 Most Marketable Properties list
- October 18, 2021
- Adam Mitchell
As the 2021 edition of SportsPro's 50 Most Marketable Properties list goes live, editor at large Eoin Connolly talks to SponsorPulse Chief Executive Officer Adam Mitchell about the SP50MM list and the various inferences to draw from it.
Adam and Eoin dive into some of the most significant case studies in the list and discovering what the data has to say about the FIFA World Cup and Olympic Games to WWE and League of Legends. They also tease out some of the longer-term trends that are emerging, from the rising forces of women’s sport to the globalizing appeal of cricket, while Adam explains the methodology and what those working in the sports industry can learn from the project’s findings.