March Madness is coming to an end, but things continue to heat up in the sponsorship world. Festival season, NBA and NHL playoffs, and the FIFA Women's World Cup are right around the corner.
Shohei Ohtani and the World Baseball Classic thrive
⚾ Ohtani is the most liked athlete in America, and 1 in 4 people who watched the World Baseball Classic did so for the first time. WBC is driving excitement for MLB at the perfect time.
World Surf League is exploding in North America
🏄🏼♂️With a fan base that has grown by 60% over the past 4 years, t's no surprise the World Surf League has recently added new partners in Apple Watch and Yeti, we think there are more coming.
Reality TV is super marketable - where are the integrations?
🤩54% of Americans watch reality TV shows, and more than half of them are doing so weekly. The reach and frequency rival the biggest sports leagues in the world so where are the integrations?
Canadians are participating in different sports vs. 2019
🍁Only 61% of Canadians actively participate in sports, and the sports they're participating in are changing quickly. Find out which sports are growing, waning and stagnant.
