Uncovering the Triple Crown of Motorsport

In sport, there are some achievements that seem so unattainable, they are perceived to be legendary or fabled per se. The idea of successfully completing these tasks is thought to be, in a sense, inconceivable. Examples such as the single-season Grand Slam of majors in tennis, or the Triple Crown of thoroughbred racing represent some of the most difficult accomplishments in the modern world of sport.

In motorsport, there is also a storied achievement that has historically eluded racers over the years. That is, of course, the Triple Crown of Motorsport (TCM), which is victories at the Indianapolis 500, the 24 Hours of Le Mans, and Formula One's Monaco Grand Prix. Often regarded as the most prestigious (unofficial) accomplishment in motorsport, the TCM has only ever been successfully achieved by one individual - the late Graham Hill. Over history, many drivers have attempted to achieve the feat, however only 19 drivers have competed in all three legs of the TCM and won at least one event.

Although there is a continuous debate between whether the Monaco Grand Prix or the Formula One drivers' championship should act as the third step of the TCM, there is no doubt that all three legs present promising sponsorship opportunities for brands looking to connect through the world of motorsport. Using SponsorPulse™ data, we took a deep dive into the Indy 500, the 24 Hours of Le Mans, and the Monaco Grand Prix to identify the greatest strengths and opportunities for each competition.