Reality TV: Sponsorship Opportunities

SponsorPulse Staff
  • March 22, 2023
  • SponsorPulse Staff
54% of Americans have engaged with Reality TV in the past 12 months, making it one of the most undervalued sponsorship opportunities in the industry.

🇺🇸 54% of Americans aged 13-64 engaged with reality TV in the past year.

🏈 Despite the fragmentation across shows, platforms, and networks, it might come as a surprise that fans engage with the same frequency as NFL enthusiasts.

⭐️ Reality TV stars are building brands and achieving recognition similar to professional athletes like Shohei Ohtani, Nathan MacKinnon, Mookie Betts & Cade Cunningham.

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