Pitching your non-profit: Demonstrating the Impact of Your Cause

October 10, 2023
SponsorPulse Staff

Photo courtesy of Jason Goodman via Unsplash

In the competitive world of sponsorship, pitching your nonprofit can feel daunting when going up against the top sports teams, musical artists and TV shows today. Cause Sponsorship has often been seen as a ‘nice to do’, reinforcing the perceived notion that sponsoring a charity is, well, charity.

This is why data is so powerful. As the saying goes, ‘numbers don’t lie’, and the numbers are telling brands to run not walk to increase their cause sponsorship investments.

Start with the who

In case you missed Part 1, audience insights are the first step in helping your Cause stand out in a crowded sponsorship space. Knowing your total reach, who your audience is and how your cause stacks up to competitors helps to set the stage and make your case.

It is these very insights that demonstrate that there are 8 million more Americans who engage with mental health research and support causes than with the 2023 Stanley Cup Winners, the Las Vegas Golden Knights.

Sponsorship Benefits with SponsorPulse

Above and beyond the who, your pitch deck only gets stronger the more you’re able to quantify the brand value to your prospective sponsors. Being able to quantify the growth potential and brand impact opportunity will put any cause on even playing ground with the best sponsorship teams out there.

Communicating the Value to Sponsors

The next section of your pitch deck should highlight the sponsorship benefits to your prospective partners. With Breast Cancer Awareness Month around the corner, let’s evaluate the sponsorship benefits of Cancer Research and Support on prospective sponsors.

Excitement

Any good marketer understands the power of emotion, in fact according to Psychology Today, when evaluating brands, consumers primarily use emotions rather than information. It is for this very reason that Excitement is a key metric through which nonprofits can demonstrate connection to their cause.

In the case of cancer research and support, 35% of engaged Americans are excited about the cause - that’s over 32 million people.

Momentum

It’s well and good to understand existing engagement but it goes a long way to have a metric measuring the growth of that engagement, and in turn, your cause.

With over 18 million US residents expected to be more interested in cancer research and support causes over the next 12 months, it’s not only a timely investment, it is one with significant growth potential.

Consideration & Favorability

Consideration and favorability are two difficult metrics to move, making these data insights some of the most powerful SponsorPulse has to offer.

Demonstrating the brand impact that sponsoring Cancer research and support has is easy to do when you can confidently state that of those engaged, 25% would be more favorable of a brand while 21% would be more likely to consider purchasing the brand.For comparison sake, this far surpasses the favorability and consideration bumps that Major League Baseball and the Grammy Awards have to offer brands.

Brand Impact meets Community Impact

With the help of SponsorPulse, causes can effectively showcase the true brand potential that exists for potential sponsors, proving once and for all, there’s nothing charitable about cause sponsorship.

Above and beyond sponsorship benefits, Causes also offer significant community impact to the people and communities they serve, positioning them as leading properties in the sponsorship landscape at large.

Non-profits that can feature audience insights, sponsorship benefits and community impact in their decks are well positioned to have brands asking to see their sponsorship packages before the end of the pitch.