On the Rise: Top 4 Women's Sports Properties in the USA
2022 has been an impactful year for women’s sports. Tennis ace Coco Gauff clinched a spot in the French Open finals, Stanford’s freshman-golfer Rose Zhang signed the inaugural Adidas NIL deal, and annual WNBA viewership has soared 51% in the last 2 seasons.
It’s clear that women's sports are finally receiving the respect they deserve on the global stage. With industry and consumer perspectives in alignment, we’re certain that these milestones are just the beginning.
Let’s dive into the top 4 women’s sports properties on the rise in the USA:
A quick note before we begin: At SponsorPulse, our engagement scores are determined by the percentage of people who have engaged with the property in the past 12 months via TV viewership, streaming online, following socially, buying merchandise, or recommending it to others.
WNBA
Opportunity Score: 16
The Women’s National Basketball Association is, simply put, on fire. A golden opportunity for brands investing in sponsorship, the WNBA engages more than 73M US residents each year, with 28M engaged on a weekly basis.
In fact, 8M engaged consumers stated that they’re more likely to purchase products and services from brands that sponsor the property. Not bad for those looking to drive ROI!
2-Year Property Engagement Growth: +9%.
WTA
Opportunity Score: 16
The Women’s Tennis Association was founded to create a better future for women’s tennis. With 78M people engaged, and 29M interacting on a weekly basis, the league provides fertile ground for powerful sponsorships.
2-Year Property Engagement Growth: +6%.
LPGA
Opportunity Score: 10
The Ladies Professional Golf Association is moving on up. With over 67M engaged and 25M tuning in on a weekly basis, the opportunity to reach vital audiences here is strong.
2-Year Property Engagement Growth: +8%.
FIFA Women’s World Cup
Opportunity Score: 14
The International Federation of Association Football’s Women’s World Cup has made quite a name for itself. In 2019, when the USA women’s national soccer team took the cup, SponsorPulse data demonstrated a clear preference for the tournament against other women’s sports. Reaching 7M consumers in the last year, and 1.8M committed to engaging every year, it’s evident that the tournament rallies immense support despite the fact that it occurs only once a year.
2-Year Property Engagement Growth: +6%.
Curious to learn more about the opportunity surrounding women’s sport properties?
Download our full report, Women’s Sports & the Future of Sponsorship.
