NBA generates the second-highest level of brand favorability among fans
- August 17, 2020
- Eddy Sidani
With the NBA Playoffs beginning today, we took a deeper dive into the numbers to see how much impact the world's largest basketball property had among American consumers.
NBA generates the second-highest level of brand favorability among fans
With today marking the beginning of the 2020 National Basketball Association (NBA) Playoffs, league partners will be excited to know that across all sport properties in the USA, the NBA generates the second-highest level of brand favorability among sport fans. That's 16.72 million people who are more favorable of a brand that sponsors the NBA in a way that they like!
