From DraftKings to FanDuel: Decoding the Impact of NFL Sports Betting Partners
- January 31, 2024
- SponsorPulse Staff
The NFL has been turned upside down with the game-changing entry of sports betting partners into the league. In recent years, brands like DraftKings, FanDuel, William Hill, and Betway have made crashing waves in the industry, riding high on the enthusiasm of football fans diving headfirst into the world of sports betting. In fact, 82% of engaged NFL fans have placed bets, with 66% doing so like clockwork every week.
Let’s zoom in on the impact and exciting opportunities these partnerships bring, peeling back the layers of data to develop a clear understanding of their notable influence.
DraftKings
A whopping 85% of NFL-engaged Americans who roll the dice with sports betting have interacted with DraftKings. And get this—72% are engaging with them every week, showcasing a consistent and loyal relationship between DraftKings and bettors. Plus, 40% of those engaged exhibit a willingness to purchase from brands that endorse the NFL in a manner that resonates with them. It’s looking good out there for DraftKings!
FanDuel
Right up there with DraftKings, FanDuel doesn’t play small either. They’ve got an equal 85% of NFL-savvy bettors engaging with them in their corner. Even further, a notable 71% of those engaged do so every week. Moreover, just like their counterparts on DraftKings, 40% of FanDuel users report a willingness to purchase from brands sponsoring the NFL—reinforcing the potential gains to be made by these strategic partnerships.
William Hill
While William Hill registers slightly lower in weekly engagement at 61%, the brand still manages to engage a significant 82% of NFL bettors. Intriguingly, a quarter of these fans express an openness to purchase from brands sponsoring the league, illustrating the brand's impact despite a slightly lower weekly engagement frequency.
Betway
Betway has caught the attention of a staggering 83% of NFL fans who’ve engaged with the platform in the past year. Furthermore, 59% of those engaged do so on a weekly basis, and 25% are willing to consider purchasing from brands that sponsor the NFL, a powerful opportunity if you ask us.
Touchdown with SponsorPulse
The takeaway? Our data reflects the electric synergistic potential of relationships between sports betting brands and die-hard NFL fans. The constant engagement and chunk of the population ready to let their purchase decisions dance to the tune of these partnerships is staggering. This leads us to identify massive growth potential for brands looking to up the ante on their sponsorships in this space.
As the NFL continues to evolve and embrace sports betting partnerships, the potential for brands to leverage this avenue to deepen connections, drive engagement, and influence purchase considerations among a highly invested and passionate audience remains palpable. The stats explored in this article serve as a testament to the power and allure of sports betting partnerships within the NFL ecosystem.
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