Did you know that Tiffany & Co. is behind sports' most sought after hardware?
- October 18, 2023
- Adam Mitchell
What the data means for brands
While there is beauty in authenticity and letting the work speak for itself, other luxury brands like Rolex have managed to walk the line with above-the-line communications that reinforce their involvement with properties like the Grand Slams in Tennis. Understanding how consumers who buy luxury products react gives reason for brands like Tiffany & Co. to find new ways to communicate their partnerships.
There are currently more than 71MM Americans who engage with the NWSL every year. For context, that lags just behind Major League Soccer’s fan base at 78MM.
Luxury product purchasers in the US are 1.29x more likely to engage with the NWSL than the average person so we know the target is within the audience.
Even more interestingly, those luxury product purchasers are 1.78x more favorable toward sponsors of the NWSL and 1.56x more likely to purchase products from the league's sponsors.
Find your target market with data!
Dig into the data further and check out the full report here.