Did you know that Tiffany & Co. is behind sports' most sought after hardware?
The National Women’s Soccer League and Tiffany & Co. just shared the redesigned Championship and MVP trophies that will be first awarded at the end of the 2023 season. The new hardware made us wonder who else is behind the sporting world’s most treasured, and why many of us are just learning about Tiffany & Co.’s involvement now.
What the data means for brands
While there is beauty in authenticity and letting the work speak for itself, other luxury brands like Rolex have managed to walk the line with above-the-line communications that reinforce their involvement with properties like the Grand Slams in Tennis. Understanding how consumers who buy luxury products react gives reason for brands like Tiffany & Co. to find new ways to communicate their partnerships.
Key Takeaways
There are currently more than 71MM Americans who engage with the NWSL every year. For context, that lags just behind Major League Soccer’s fan base at 78MM.
Luxury product purchasers in the US are 1.29x more likely to engage with the NWSL than the average person so we know the target is within the audience.
Even more interestingly, those luxury product purchasers are 1.78x more favorable toward sponsors of the NWSL and 1.56x more likely to purchase products from the league's sponsors.
Find your target market with data!
Dig into the data further and check out the full report here.