Crafting a Winning Sponsorship Letter 101
Seeking sponsorship for your next event? The key to securing sponsorship lies not only in the clarity of your message but also in understanding what big name sponsors are looking for. Not sure where to start? Don’t worry, we’ve got your back.
Here’s everything you need to know about crafting a winning sponsorship letter
A sponsorship letter serves as your initial point of contact with potential sponsors. It's your chance to showcase your project, event, or cause and convince sponsors why they should invest in it.
Crafting a compelling sponsorship letter requires careful consideration, and it all starts with a well-structured outline. For the sake of this article, let’s say you’re a recycling-focused non-profit hosting a fundraising event.
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Key elements to include in your sponsorship letter
Introduction
Let’s kick things off! Begin with a polite and personalized greeting to your prospective sponsor. Mention your name, your organization, and extend a warm welcome. Express your intention to discuss a unique opportunity for partnership.
Organization Overview
Who are you? It’s time to shed some light on your non-profit. Provide a concise but impactful introduction to your organization. Mention your mission, notable achievements, and past successes. The key here is to establish credibility and showcase your reach and engagement—using SponsorPulse metrics as proof points.
SponsorPulse Proof Points to Include
48% of Americans are engaged with recycling.
53% of whom do so on a weekly basis.
All in all, these metrics paint a picture to your prospective partner that sponsoring an event related to recycling will generate goodwill.
Event Details
Highlight the event you’re seeking sponsorship for. Specify its name, date, venue, and the type of audience it is expected to attract. Include SponsorPulse metrics like excitement and momentum to underline the level of interest surrounding your event.
SponsorPulse Proof Point to Include
36% of engaged Americans are excited about recycling—that’s 57,352,320 people!
Sponsor Benefits
This section is crucial for sponsors. Clearly outline the benefits they will receive in return for their support. Utilize metrics like purchase consideration to explain how sponsoring your event aligns with their marketing goals, such as increasing brand visibility, customer engagement, or product sales.
SponsorPulse Proof Point to Include
18% of engaged Americans say that a brand sponsoring a recycling property in a way that they like would increase their consideration to purchase.
Customization
Show them you’re willing to work with them! Emphasize your flexibility in expertly tailoring the sponsorship package to meet their specific preferences regarding assets and requirements. This demonstrates your commitment to achieving mutually beneficial outcomes.
Contact Information
Mic drop. Sign off with your contact information—inviting potential sponsors to reach out with questions or further discussions.
Ready, Set, Write!
Ready to close? We’ve got something to get you started crafting your winning sponsorship letter. Download our free sponsorship pitch deck & letter template today.
