America’s Most Popular Sport: A Data Deep Dive
- March 28, 2023
- SponsorPulse Staff
But before we dive in, here’s a quick primer on what our key metrics denote:
Engagement: % of people who have engaged with the property over the past 12 months
Intensity: % of people who engage with the property on a weekly basis, among engaged
Momentum: % of people who expect their interest in the property to grow over the next 12 months, among engaged
Excitement: % of people who are excited, among engaged
Passion: % of people who have a strong emotional connection to the property, among engaged
Purchase Consideration: % of people who are more likely to purchase a brand due to its sponsorship of the property, among engaged
Favorability: % of people who will be more favorable toward a brand due to its sponsorship of this property, among engaged.
America’s Most Popular Sport: By the Numbers
The NFL: America’s Most Popular Sport
Cue the Gatorade shower. Our data shows in terms of Opportunity Score, the NFL is America’s leading sport across all categories.
View the full report here.
The Leagues Trailing Closely Behind
NBA: A Near Swish
Ranked 4th across all properties, the NBA is hot on the NFL's heels, with potential sponsor impact that trails the NFL by only 4%.
Check out the full report here.
MLB: Sitting Pretty in the Catbird Seat
Although more US residents engage with the MLB compared to the NBA, it doesn't drive as strong of an emotional connection among engaged fans. Ultimately, the league's potential as a sponsorship partner lags, placing it 3rd on our list.
Get the full report here.
NHL: Just off the Crossbar
The NHL has some room for growth among US consumers compared to other sports leagues, however, it still takes 4th place on our list of top sports leagues, engaging more than 93.28MM US residents in the past year.
Download the full report here.
Leverage Insights with SponsorPulse
There we have it, the NFL is America’s Most Popular Sport! While we can’t say we didn’t have a hunch—the sheer magnitude of the Super Bowl tipped us off—we’d be remiss to not acknowledge the importance of contextualizing property data among competitors when making sponsorship decisions.
While this article broke down America’s sports properties by key metrics, these insights are the tip of the iceberg of what SponsorPulse has to offer.
Download a free preview of our 2022 NFL Sponsor Impact Report and find out which sponsors are breaking through among US consumers.
Download your preview here.
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