5 ways to use SponsorPulse for your next pitch

November 30, 2022
SponsorPulse Staff

Supercharge your next pitch with consumer insights from the SponsorPulse Insights Platform.

Fact: 53% of sponsorship professionals agree that valuing their assets is one of their biggest challenges—and we get it. Without the rationale to back up your valuation, pitching can be a nerve-wracking experience.

At SponsorPulse, we’re passionate about bringing transparency to sponsorship. Our data-driven platform leverages consumer insights to simplify the sponsorship selling process while empowering sponsorship professionals to connect with partners that fit seamlessly into their strategy.

Here are 5 ways to Leverage SponsorPulse in your Next Pitch

Demonstrate your Reach

In the sponsorship space, brands are seeking meaningful avenues to reach untapped audiences. How can your property bridge the gap? For starters, SponsorPulse engagement insights showcase the number of individuals your property is currently reaching. Kicking off a pitch by demonstrating your reach is a compelling way to craft a property narrative that will entice potential partners to want to learn more.

Know thy Audience

Who engages with your property? Where do they spend their time and money? What gets them fired up? The answers to these vital questions lie in the data. Our in-depth audience analytics use demographic data to paint a pristine picture of your audience, including who they are and what brands they’re passionate about.

Showcase your Competitive Edge

To close a deal, properties must make the case for why they’re the most attractive sponsorship partner in the market. Benchmarking your property's health against your competitors is an effective strategy to achieve this.

With our opportunity and engagement metrics at your fingertips, you can strengthen your pitch proposals by showcasing your property stacks up against the next competitor.

Showcase your Momentum

Chances are, the brand you’re pitching to knows who you are. But do they know where you’re headed? Kick your pitch up a notch by illustrating the growth opportunity your partnership could provide. Our excitement and momentum metrics communicate everything your potential partner needs to know about who’s excited about you and who expects to remain interested in the future.

Demonstrate Value

At the end of the day, brand partners want to realize a strong return on their sponsorship investments. Our brand favorability and purchase consideration metrics demystify any questions your potential partner might have about the value of your sponsorship opportunities.

Check out our blog on determining fair market value here.