Audience targeting,
powered by consumer data

Reach your target where they are their most passionate when you leverage SponsorPulse's proprietary consumer data on sport and entertainment properties.

Audience targeting in action

Leveraging the breadth of the SponsorPulse data set, including more than 500,000 people across North America, we create seed audiences based on passions and consumer behaviors. We then use predictive modeling to scale those audiences for activation.

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Identify and reach the most engaged consumers

59% of consumers agree that they support brands that sponsor their favorite properties. We help you reach the right people through data-backed audience targeting that leverages consumer passions, likelihood to convert, and category buying behaviors.

Off-the-shelf audiences

Off-the-Shelf Audiences

Explore our readily available audiences and request them for access today.

  • Reach passionate fan bases for some of the world's largest sport properties

  • Reach consumers with category intention across sports betting, insurance, quick service restaurants and more...

  • Ready for immediate activation across 400+ DSPs

Custom audiences

Custom Audiences

Request custom audiences to meet your objectives and they'll be ready in a few days.

  • Build audiences to drive sponsor awareness

  • Drive conversion by targeting consumers with category intent

  • Acquire new customers by targeting competitor customers

Full-service activation

Full-Service Activation

Let us and our agency activation partner do the heavy lifting.

  • Simple and full-service media activation that scales

  • Leverage the expertise of a programmatic leader with experience using SponsorPulse audiences

  • Build and execute campaigns with continuous optimization

In partnership with:
MiQ
Dynata