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SCORECARD
Opportunity Rank
Property’s rank of all available properties within your specific search.
#
of XXX
Opportunity Score
Proprietary score based on key health metrics to simplify property comparisons.
20
Opportunity Value
Opportunity Value uses consumer and deal data to estimate the investment required to be in the top 25% of the property’s brand sponsors.
$MM
TOTAL REACH
Total annual property reach
Engagement
37%
BEHAVIOR & INTEREST
Intensity is the % of those who engage that do so weekly or more, while momentum is the % of those who engage with a growing interest in the property.
AMONG ENGAGED
Intensity
35%
Momentum
15%
EMOTIONAL CONNECTION
Identify the % of those who engage who are excited about the property today, relative to the % that are passionate about the property.
AMONG ENGAGED
Excitement
29%
Passion
14%
POTENTIAL SPONSOR IMPACT
Benchmark your expectations and performance against the % of those who engage who state they’d be impacted by a brand sponsorship.
AMONG ENGAGED
Consideration
16%
Favorability
19%

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