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Penn State Nittany Lions
SCORECARD
Opportunity Rank
ⓘProperty’s rank of all available properties within your specific search.
#
of XXX
Opportunity Score
ⓘProprietary score based on key health metrics to simplify property comparisons.
32
Opportunity Value
ⓘOpportunity Value uses consumer and deal data to estimate the investment required to be in the top 25% of the property’s brand sponsors.
$MM
TOTAL REACH
ⓘTotal annual property reach
Engagement
46%
BEHAVIOR & INTEREST
ⓘIntensity is the % of those who engage that do so weekly or more, while momentum is the % of those who engage with a growing interest in the property.
AMONG ENGAGED
Intensity
47%
Momentum
31%
EMOTIONAL CONNECTION
ⓘIdentify the % of those who engage who are excited about the property today, relative to the % that are passionate about the property.
AMONG ENGAGED
Excitement
46%
Passion
15%
POTENTIAL SPONSOR IMPACT
ⓘBenchmark your expectations and performance against the % of those who engage who state they’d be impacted by a brand sponsorship.
AMONG ENGAGED
Consideration
15%
Favorability
14%

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