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NHRA - National Hot Rod Assocation
SCORECARD
Opportunity Rank
of XXX properties
Property’s rank of all available properties within your specific search.
#
of XXX properties
Opportunity Score
Proprietary score based on key health metrics to simplify property comparisons.
12Opportunity Value
Opportunity Value uses consumer and deal data to estimate the investment required to be in the top 25% of the property’s brand sponsors.
$MMEngagement Sample size: N=### | Other Metrics Sample Size: N=###
Data collected between: September 2019 and 2023
Data collected between: September 2019 and 2023
TOTAL REACH
Total annual property reach
Engagement
30%
30%
##MM+People Engaged
BEHAVIOR & INTEREST
AMONG ENGAGEDIntensity is the % of those who engage that do so weekly or more, while momentum is the % of those who engage with a growing interest in the property.
Intensity
41%
41%
Momentum
11%
11%
EMOTIONAL CONNECTION
AMONG ENGAGEDIdentify the % of those who engage who are excited about the property today, relative to the % that are passionate about the property.
Excitement
18%
18%
Passion
9%
9%
POTENTIAL SPONSOR IMPACT
AMONG ENGAGEDBenchmark your expectations and performance against the % of those who engage who state they’d be impacted by a brand sponsorship.
Consideration
8%
8%
Favorability
8%
8%
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