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Manchester United F.C.
SCORECARD
Opportunity Rank
#ⓘProperty’s rank of all available properties within your specific search.
of XXX
Opportunity Score
ⓘProprietary score based on key health metrics to simplify property comparisons.
31Opportunity Value
ⓘOpportunity Value uses consumer and deal data to estimate the investment required to be in the top 25% of the property’s brand sponsors.
$MMTOTAL REACH
ⓘTotal annual property reach
Engagement
44%
44%
##MM+People Engaged
BEHAVIOR & INTEREST
AMONG ENGAGEDⓘIntensity is the % of those who engage that do so weekly or more, while momentum is the % of those who engage with a growing interest in the property.
Intensity
51%
51%
Momentum
26%
26%
EMOTIONAL CONNECTION
AMONG ENGAGEDⓘIdentify the % of those who engage who are excited about the property today, relative to the % that are passionate about the property.
Excitement
41%
41%
Passion
20%
20%
POTENTIAL SPONSOR IMPACT
AMONG ENGAGEDⓘBenchmark your expectations and performance against the % of those who engage who state they’d be impacted by a brand sponsorship.
Consideration
15%
15%
Favorability
14%
14%
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