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Hendrick Motorsports
SCORECARD
Opportunity Rank
ⓘProperty’s rank of all available properties within your specific search.
#
of XXX
Opportunity Score
ⓘProprietary score based on key health metrics to simplify property comparisons.
6
Opportunity Value
ⓘOpportunity Value uses consumer and deal data to estimate the investment required to be in the top 25% of the property’s brand sponsors.
$MM
TOTAL REACH
ⓘTotal annual property reach
Engagement
23%
BEHAVIOR & INTEREST
ⓘIntensity is the % of those who engage that do so weekly or more, while momentum is the % of those who engage with a growing interest in the property.
AMONG ENGAGED
Intensity
32%
Momentum
8%
EMOTIONAL CONNECTION
ⓘIdentify the % of those who engage who are excited about the property today, relative to the % that are passionate about the property.
AMONG ENGAGED
Excitement
15%
Passion
7%
POTENTIAL SPONSOR IMPACT
ⓘBenchmark your expectations and performance against the % of those who engage who state they’d be impacted by a brand sponsorship.
AMONG ENGAGED
Consideration
5%
Favorability
5%

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