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Canadian Track and Field Championships
SCORECARD
Opportunity Rank
Property’s rank of all available properties within your specific search.More info
#
of XXX properties
Opportunity Score
Proprietary score based on key health metrics to simplify property comparisons.More info
8
Opportunity Value
Opportunity Value uses consumer and deal data to estimate the investment required to be in the top 25% of the property’s brand sponsors.More info
$MM
Engagement Sample size: N=### | Other Metrics Sample Size: N=###
Data collected between: September 2019 and 2023
TOTAL REACH
Total annual property reachMore info
Engagement
23%
BEHAVIOR & INTEREST
Intensity is the % of those who engage that do so weekly or more, while momentum is the % of those who engage with a growing interest in the property.More info
AMONG ENGAGED
Intensity
28%
Momentum
12%
EMOTIONAL CONNECTION
Identify the % of those who engage who are excited about the property today, relative to the % that are passionate about the property.More info
AMONG ENGAGED
Excitement
23%
Passion
7%
POTENTIAL SPONSOR IMPACT
Benchmark your expectations and performance against the % of those who engage who state they’d be impacted by a brand sponsorship.More info
AMONG ENGAGED
Consideration
7%
Favorability
8%

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