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Calgary Folk Music Festival
SCORECARD
Opportunity Rank
Property’s rank of all available properties within your specific search.More info
#
of XXX properties
Opportunity Score
Proprietary score based on key health metrics to simplify property comparisons.More info
11
Opportunity Value
Opportunity Value uses consumer and deal data to estimate the investment required to be in the top 25% of the property’s brand sponsors.More info
$MM
Engagement Sample size: N=### | Other Metrics Sample Size: N=###
Data collected between: September 2019 and 2023
TOTAL REACH
Total annual property reachMore info
Engagement
25%
BEHAVIOR & INTEREST
Intensity is the % of those who engage that do so weekly or more, while momentum is the % of those who engage with a growing interest in the property.More info
AMONG ENGAGED
Intensity
25%
Momentum
18%
EMOTIONAL CONNECTION
Identify the % of those who engage who are excited about the property today, relative to the % that are passionate about the property.More info
AMONG ENGAGED
Excitement
37%
Passion
9%
POTENTIAL SPONSOR IMPACT
Benchmark your expectations and performance against the % of those who engage who state they’d be impacted by a brand sponsorship.More info
AMONG ENGAGED
Consideration
12%
Favorability
12%

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