Top Celebrities Guide 2024
With 32% of global consumers expressing a desire for increased investment in celebrity and influencer endorsements, it's clear that audiences crave meaningful interactions with brands represented by their favorite personalities. Our approach to consumer insights is rooted in a robust, data-driven approach that combines quantitative insights with trend analysis, enabling brands to make informed decisions based on comprehensive data rather than anecdotal evidence.
How we measure celebrity impact—capturing the full picture of a celebrity’s influence:
Reach & Interest
These metrics assess how well-known a celebrity is and how much genuine interest they generate among the public.
Sentiment & Relevance
This measures the emotional connection audiences feel towards a celebrity, and whether or not they want to meet them.
Impact & Momentum
This looks at how celebrity endorsements influence consumer behavior towards a brand and assesses the celebrity's potential to maintain or increase brand influence over time.
